Anyone in real estate will tell you an empty house is harder to sell than a furnished one and innovative photographers have found a solution to bland vacant homes by dressing them using virtual furniture.
The photographer shoots the empty home and back in the design lab the “virtual stager” uses images of furniture to dress it.
Property Digital director Andy Romano says it’s a lot easier than lugging in real furniture and just a fraction of the cost at about $99 a room.
A room after virtual staging. Photo: Michael Asgian
Property Digital is one of about six Perth photography companies that can “stage” a home in this way
“Staging” has been around for a couple of years but Romano says new techniques make it look as real as it can be, including putting reflections on floors and casting shadows from furniture.
The major clients are property agents, the Department of Housing and builders and Romano says “staging” achieves exactly what it is intended to do and that’s to get clients through the door.
A room before virtual staging. Photo: Michael Asgian
“We say it is for illustration only; if people come through and say, ‘where’s the furniture?’, be honest and tell them it is digitally staged,” he says.
New York-based technology innovation magazine Fast Company puts real estate second on the list of industries being transformed by virtual reality technology. Top of the list are live events such as concerts and third is medicine.
The Matterport camera is at the heart of that transformation. In less and an hour it can scan a house in 3D and using an iPad to upload, converts the scans into a virtual reality experience. Viewing with special binoculars (like a “gamer”) makes the experience of a home walk-through as fun and real as possible.